SAMPLING
Street distribution or “sampling” is a marketing and also a BTL -below-the-line- activity. Sampling activity usually creates the proof of quality for the new products, or it works as a clear differentiator in terms of taste, smell, touch, like or dislike. The product comes into direct contact with the end user generating up to 30% first trial. Sampling activities support product/ service launching campaigns and take place in those locations where the contact with the potential client is direct and immediate: stores, supermarkets, drug stores, movie theatres, bars, parks, crossroads, etc., or through press publications that agree sample insertion.
Sampling is made using young teams of promoters and hostesses, trained to promote your product/ service in the spirit tendencies of your company.
A rigorously selects people for this job and permanently focuses on its client’s desires and exigencies. ARA helps you to reach your customers in the most accurate way.
What are the advantages working with us?- National Level Actions;
- Sampling Specialised Teams;
- Location selection depending on target;
- Agreement upon a daily programme;
- Brief conception;
- Promoters Training;
- Targeted Action;
- Inform the target;
- Action Supervising;
- Daily Reports;
