DIRECT MAIL
Direct marketing refers to individual touch of potential customers. It also represents a way of communication, commercial/ promotional offers diffusion (into the mail boxes using flyers, brochures, catalogues, booklets, including press announcements, commercial personalised letters). Direct marketing is an authentic channel of personalised selling.
Direct marketing is defined by:- Target - you focus your message on your target.
- Personal Character– The message has a familliar style
- Flexibility –The ways you can express your message are, from the graphic point of view, limitless.
- Tangibility – The message goes directly to your customers.
- Measurable Results – A direct- mail campaign can be measured depending on the number of answers registered. So you can valuate your campaign and adjust your direct-mail strategy.